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"The scary part for marketers is that [data] is all walled off, and if you want the special sauce you have to play by Amazon's rules." Amazon still makes the bulk of its money through the sales of goods and its widely used cloud computing business , Amazon Web Services, but its advertising business is growing. In the first three months of 2018, Amazon reported revenue for its “other” segment, which is largely advertising, rose 139 percent, to $2 billion . “What’s interesting is advertising is not their lead punch,” said Michael Kassan, founder of MediaLink, an advertising and media consultancy. “It is a tiny part of their revenue. It’s growing fast.” Are consumers the real winners as Amazon enters the pharmacy market? Amazon has already become something of a corporate boogeyman, with shares in other companies dropping sharply anytime the e-commerce giant enters a new industry. The company is known for building businesses over years without profit , squeezing out competitors along the way. Collin Colburn , an analyst at the market research firm Forrester Research, warned that Amazon could do the same thing to the advertising industry. “Amazon as a business doesn’t like the middleman,” Colburn said.
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